If you are following
"What the Kids Are Up To This Summer"
then you've already read...
after which the children were so anxious/excited to get their business started,
they grabbed their bracelets and pleaded to go outside to sell to the neighbors
But instead of the green light
I reminded them that this is a business
and introduced yet another important lesson...
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SESSION 2
The focus:
Business Branding
The lesson:
The importance of branding a business to build success
A look at branding as the way a business is presented to the world,
which includes, but is not limited to...
company logo
slogan
tagline
packaging
marketing materials
The assignment:
Plan out their
-business design
-establish a brand
-create a brand identity
So I asked them to...
-business design
-establish a brand
-create a brand identity
So I asked them to...
Design a Logo
Create a Slogan
Streamline their Packaging
and
Create a dream board
(as a visual representation of
what they wanted their brand to say)
Then a quick look around our home
led us to find items we could...
led us to find items we could...
re-use
repurpose
turn into something else
And with some tape, a few sheets of paper,
and a 1/4 can of leftover spray paint...
our repurposed chocolate box and paper towel
and a 1/4 can of leftover spray paint...
our repurposed chocolate box and paper towel
holders became their new bracelet display case!
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Color*full Creations
creating a life full of color
What the kids are up to next...
and a field trip!
Awesome. So proud of the lessons described here. Keep up the great work.
ReplyDeleteThank you Cousin! We're doing our best here, but what has surprised me most is seeing the level of dedication and passion they are developing for business. Please keep reading... more lessons coming!
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